Fraser Plumbing and Heating has a reputation for high integrity, experience, and offering the best products for your home and business. Unfortunately, their previous visual identity and website were dated and generic.
Following a discovery session with their key decision-makers, we analyzed who their target audience was, and if they shopped online or in-person, and created the desired look and feel and experience we wanted their audience to experience.
Analyzing their competition, it became apparent that generic imagery was prevalent. We created an image strategy and selection of images that embodied the new brand experience.
We developed a new colour pallet that was lively and expressive. Mixed with their new headline font (which is a traditional serif font) the balance of being modern, trusted, and respectful was created.
This tone was reflected in the text and headlines in their communications, for example:
See warmth from every angle.
With the ability to change the lighting, media, height, and more, this gorgeous fireplace is sure to bring an extra level of sophistication to your home.
Ever cook your food with an egg?
From the renowned Green Egg barbecue series to the pizza stone ovens, we have it all for your year-round patio.
Warmth that pays?
Check out the available rebates from BC Hydro.
Breathe in clean.
From home inspections to routine maintenance, you can count on us to have your back when you need it.
We went on to replace their signage, business cards, business forms, branded all their vehicles and trailers and corporate clothing.
Twelve reasons you may need to rebrand.
Inconsistency is one reason a company may need to rebrand.
Which one of these twelve reasons resonates with your company?
INCONSISTENT
Your brand has become overly complicated or spread too thin.
PANDEMIC
Business took a hit? Want to fast-track your recovery?
OUTDATED
You’re embarrassed to hand out your marketing materials.
EXPANSION
You’re trying to connect with a new audience.
EMPLOYEES
You’re not attracting top talent due to your image.
BAD PRESS
You need to disassociate your brand from a negative image.
COMPETITION
You’re failing to differentiate yourself from the competition.
NAME CHANGE
Your company name no longer reflects your vision.
LACKING PROFIT
Not seeing the profits or financial rewards you desire?
MERGER
You’re undergoing a merger or acquisition.
NEW DIRECTION
Your business model or strategy has changed.
RAPID GROWTH
Brand and marketing materials been left behind?
Hire us
Thrive was started to bring the knowledge and experience of a Vancouver agency to make a difference for the North and beyond. We are located in Prince George, strategically positioned to serve both the North and South.
If you would like to hire our services or discuss in detail the difference we can make for your business, please drop us a line.
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