What is brand?

Your brand is your clients’ and employees’ experience of your business, product, or service. We help you create what you want to be known for and align all your materials to consistently deliver that same experience, time and time again.

 

Brand recognition will have your clients become educated about what makes you different and why they want to choose you first. Below is an example.

You see a gorgeous guy at a party. You go up to him and say, “I’m fantastic in bed.”

 

THAT’S DIRECT MARKETING.

You’re at a party with a group of friends and see a gorgeous girl. One of your friends goes up to her and, pointing at you says, “He’s fantastic in bed.”

 

THAT’S ADVERTISING.

You’re at a party and see a gorgeous girl. She walks up to you and says, “I hear you’re fantastic in bed.”

 

NOW THAT’S ONE SUCCESSFUL BRAND REPUTATION.

When people recognize you, your company, or your reputation, there is a sense of familiarity and with that comes trust.

Trust leads to loyalty. Brand loyalty.

 

 

 

Brand loyalty leads to sales, repeat business, referrals, positive word of mouth, and a stronger relationship with your customers and employees.

Consistency is critical to Thrive's process.

 

Why is consistency so important?

 When something is not consistent, our brain sends signals that there is something wrong or out of place; there is something not to be trusted about the situation.

Consistency leads to a sense of trust.

 

And as stated above, people buy from people they trust.

Consistent exposure.

 

You may have the best brand, product or service but if your target audience doesn’t know about you then you have a problem. We use digital media, traditional marketing, and creative methods which results in top-of-mind status within your market.

 

Own top-of-mind status with your clients.

Find out more about our pedigree and why Thrive may be the right fit for your business.

Twelve reasons you may need to rebrand.

Inconsistency is one reason a company may need to rebrand.
Which one of these twelve reasons resonates with your company?

INCONSISTENT

Your brand has become overly complicated or spread too thin.

PANDEMIC

Business took a hit? Want to fast-track your recovery?

OUTDATED

You’re embarrassed to hand out your marketing materials.

EXPANSION

You’re trying to connect with a new audience.

EMPLOYEES

You’re not attracting top talent due to your image.

BAD PRESS

You need to disassociate your brand from a negative image.

COMPETITION

You’re failing to differentiate yourself from the competition.

NAME CHANGE

Your company name no longer reflects your vision.

LACKING PROFIT

Not seeing the profits or financial rewards you desire?

MERGER

You’re undergoing a merger or acquisition.

NEW DIRECTION

Your business model or strategy has changed.

RAPID GROWTH

Brand and marketing materials been left behind?

Our process

We are methodical and structured in our planning and execution, yet creative and expressive in our concepts and creativity.

Only certified branding company in Northern B.C.

Certified by the Graphic Designers of Canada. Would you use an electrician or contractor for your business who is not certified and vetted for quality?

Author

Don’t Wear White in a Blizzard: Get Noticed. Brand your Small Business to Stand Out, is the book written by Matt to help new and small businesses succeed.

Thought leadership

Visit our blog to delve deeper into the world of branding, graphic design, and marketing. 

Speaking engagements

We are passionate about sharing knowledge about brand strategy as well as the graphic design and marketing world. 

Hire us

Thrive was started to bring the knowledge and experience of a Vancouver agency to make a difference for the North and beyond. We are located in Prince George, strategically positioned to serve both the North and South.

If you would like to hire our services or discuss in detail the difference we can make for your business, please drop us a line.

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Keep up to date on articles that will benefit your business and the odd update about Thrive.

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