Thought leadership articles about branding, design, and marketing.

Twelve reasons you may need to rebrand

Twelve reasons you may need to rebrand

Time for a Re-Brand? We spend a lot of time talking about building trust with your target audience. This means you have a logo, colours, fonts and an overall brand that you want your target audience to get comfortable with and familiar seeing, but when could it be...

Top of mind awareness

Top of mind awareness

If you are a business owner, and you are marketing your business, you may wonder what it takes to get your product, or service to the front and centre of your target audience’s mind. How do you become their first choice when they are in search of the product or...

Generating the Leads

Generating the Leads

When you went into business, you did not just do it for your own freedom, although that is a great reward, you went in to build and gain customers, and hopefully a healthy profit along the way. So, with that in mind, what are some of the best ways to gain customers?...

Habits of Success

Habits of Success

If you are one that has ever observed or even researched what the habits of successful people are, you may have found some sense of commonality amongst the information you find or the ones who perform the habits. The habits of success do not vary widely from one...

The Benefits of Professional Logo Design

The Benefits of Professional Logo Design

With so many graphic design software tools being made available online, and often many of them free, some people are opting to create their own logos when starting their business, or when looking to do a re-brand of their logo. Perhaps the budget is small when just...

Design in Politics

Design in Politics

Design in Politics Pictures. They can convey a thought, a feeling, a stance. If you ever spend time on social media, and who doesn’t these days, you will likely see the ever-popular memes that your connections post and share. Most often the meme is a graphic about...

Make your videos successful on social media

Make your videos successful on social media

They have been the wave of social media for the last several years, and it is easy to understand why. A video clip is engaging and draws the viewer in much quicker than a post of many words. Pictures have been a primary method of communication for thousands of years....

Twelve reasons you may need to rebrand.

OUTDATED

You’re embarrassed to hand out your marketing materials.

COMPETITION

You’re failing to differentiate yourself from the competition.

STALLED PRICING

You’re struggling to raise your prices due to your image.

EXPANSION

You’re trying to connect with a new audience.

EMPLOYEE STRUGGLES

You’re not attracting top talent due to your image.

CONFUSION

Your brand has become overly complicated or spread thin.

NAME CHANGE

Your company name no longer reflects your vision.

NEW DIRECTION

Your business model or strategy has changed.

MERGER

You’re undergoing a merger or acquisition.

BAD PRESS

You need to disassociate your brand from a negative image.

LACKING PROFIT

Not seeing the profits or financial rewards you desire?

RAPID GROWTH

Brand and marketing materials been left behind?

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