Thought leadership articles about branding, design, and marketing.

Twelve reasons you may need to rebrand

Twelve reasons you may need to rebrand

Time for a Re-Brand? We spend a lot of time talking about building trust with your target audience. This means you have a logo, colours, fonts and an overall brand that you want your target audience to get comfortable with and familiar seeing, but when could it be...

Make your videos successful on social media

Make your videos successful on social media

They have been the wave of social media for the last several years, and it is easy to understand why. A video clip is engaging and draws the viewer in much quicker than a post of many words. Pictures have been a primary method of communication for thousands of years....

Brand strategy, an introduction

Brand strategy, an introduction

Whether you are just starting out, or have a well-established business, it is likely you have been told how important it is to “drive your brand”, but what exactly does that mean? Your brand is much more than your logo. Your brand is essentially what people believe...

10 ways to destress at work

10 ways to destress at work

No matter what your career, all jobs have a certain amount of stress and it’s what you do with that stress that matters. Staff is a critical element to a healthy brand. Should the company owner and staff be stressed out, how might others talk about the business? What...

Social media trends

Social media trends

Have you ever been in a situation where you were in a segregated part of a room and perhaps two co-workers came in the room, not realizing you were there and started talking about you? Maybe you sat very still and listened to all they had to say, good or bad and got...

Starck not Stark

Starck not Stark

It seems creativity and design can often run in the family, and such is the case for Philippe Starck. As the son of an aeronautical engineer, Phillppe Starck had his beginnings in Neuilly at the Notre-Dame de Sainte-Croix and later attended the Camondo School in...

Twelve reasons you may need to rebrand.


You’re embarrassed to hand out your marketing materials.


You’re failing to differentiate yourself from the competition.


You’re struggling to raise your prices due to your image.


You’re trying to connect with a new audience.


You’re not attracting top talent due to your image.


Your brand has become overly complicated or spread thin.


Your company name no longer reflects your vision.


Your business model or strategy has changed.


You’re undergoing a merger or acquisition.


You need to disassociate your brand from a negative image.


Not seeing the profits or financial rewards you desire?


Brand and marketing materials been left behind?

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