Thought leadership articles about branding, design, and marketing.

This too shall pass. It has been proven for almost a century that advertising during economic stress is good. Before advertising, we strongly suggest resetting your brand. No point advertising something that is broken or not as effective as it could be. Here’s why...

It seems creativity and design can often run in the family, and such is the case for Philippe Starck. As the son of an aeronautical engineer, Phillppe Starck had his beginnings in Neuilly at the Notre-Dame de Sainte-Croix and later attended the Camondo...

If you are a business owner and you are marketing your business, you may wonder what it takes to get your product or service to the front and centre of your target audience’s mind. How do you become their first choice when they are in search of the product or service...

When you went into business, you did not just do it for your own freedom, although that is a great reward, you went in to build and gain customers, and hopefully a healthy profit along the way. So, with that in mind, what are some of the best ways to gain customers?...

If you are one that has ever observed or even researched what the habits of successful people are, you may have found some sense of commonality amongst the information you find or the ones who perform the habits. The habits of success do not vary widely from one...

With so many graphic design software tools being made available online, and often many of them free, some people are opting to create their own logos when starting their business, or when looking to do a re-brand of their logo. Perhaps the budget is small when just...

Design in Politics Pictures. They can convey a thought, a feeling, a stance. If you ever spend time on social media, and who doesn’t these days, you will likely see the ever-popular memes that your connections post and share. Most often the meme is a graphic about...

They have been the wave of social media for the last several years, and it is easy to understand why. A video clip is engaging and draws the viewer in much quicker than a post of many words. Pictures have been a primary method of communication for thousands of years....

Time for a Re-Brand? We spend a lot of time talking about building trust with your target audience. This means you have a logo, colours, fonts and an overall brand that you want your target audience to get comfortable with and familiar seeing, but when could it be...

Whether you are just starting out, or have a well-established business, it is likely you have been told how important it is to “drive your brand”, but what exactly does that mean? Your brand is much more than your logo. Your brand is essentially what people believe...

No matter what your career, all jobs have a certain amount of stress and it’s what you do with that stress that matters. Staff is a critical element to a healthy brand. Should the company owner and staff be stressed out, how might others talk about the...

Have you ever been in a situation where you were in a segregated part of a room and perhaps two co-workers came into the room, not realizing that you were there and started talking about you? Maybe you sat very still and listened to all they had to say,...