Thought leadership articles about branding, design, and marketing.

Rebrand vs refresh

Rebrand vs refresh

If you have been in business for a while you may come to an eventual crossroads as to whether to rebrand or refresh and your answer will come in knowing exactly what the difference and purpose of each concept are. Rebranding can be thought of as starting from scratch,...

Zaha Hadid

Zaha Hadid

Known as “the queen of the curve”, Zaha Mohammad Hadid was the first woman to receive the Pritzker Architecture Prize in 2004, along with the Stirling Prize in 2010, 2011 and 2012 which is the UK’s most prestigious architectural award. She also received the Royal Gold...

The value of a branding agency

The value of a branding agency

If there is one word that is bandied about a lot of when it comes to the business world, I would guess many would say “branding” might be that word; at the very least it would earn a place in the top ten. Whether you are just starting your own company or have been in...

Increased Conversions

Increased Conversions

So, you are a business owner with a website. In other words, you are just like almost every other business owner. But why? What is the purpose of having a website? Why do you have a website? For most, the answer is simple. The purpose of your website is to reach your...

Focus on Gaudi

Focus on Gaudi

"We have given this academic title either to a fool or a genius.” These words do not sound like the words that would be said of someone who created many architectural masterpieces. However, they were the words spoken of Antoni Gaudi at his graduation from the School...

E-Mail introductions

E-Mail introductions

If you are looking to expand your business or you are just starting out, a great way to reach out to potential clients is to send out an e-mail introduction. An e-mail introduction lets your target audience know a little more about you and the products or services you...

How to create a great About Us page

How to create a great About Us page

With all the social media resources out there, especially LinkedIn and Facebook, do you find yourself looking up someone’s profile before connecting with them in “real life”? People going on a first date do, and the word on the street is that many hiring managers,...

Weegee the great

Weegee the great

Tenacity. Often one of the keys to success, and this is no different when we look at the life and craft of Arthur Usher Fellig. If you are not right away familiar with who he was, you may better know him by his nickname “Weegee”. Weegee, as he was referred to, was an...

Consistency within your brand

Consistency within your brand

It can be an incredibly difficult task, and yet one that is extremely important: consistency within your brand. When it comes to landing clients or gaining customers, trust plays a very important part. Most people do not want to invest their hard-earned money on...

2019 trends in colour

2019 trends in colour

As we move into a new year, new trends in terms of website design and colour emerge. Have you ever taken a moment to stop and think about the way colours conjure certain thoughts or emotions within yourself? Perhaps you haven’t, but there are companies and departments...

2019 trends in website design

2019 trends in website design

Are you eager to see what is in store for 2019 as it relates to website design trends? What is it that dazzles you when you first land on a page you have never been to before? Is it the use of colour? Simplicity? Movement? We know the world of website design has...

The difference a good handle can make

The difference a good handle can make

Ensuring that every contact point for your company delivers the same consistent message can be a lot of work. But that extra effort can contribute to a very successful brand experience. On a rainy day, I was headed home and grabbed an umbrella from work; it was new,...

Rebrand vs refresh

Rebrand vs refresh

If you have been in business for a while you may come to an eventual crossroads as to whether to rebrand or refresh and your answer will come in knowing exactly what the difference and purpose of each concept are. Rebranding can be thought of as starting from scratch,...

Zaha Hadid

Zaha Hadid

Known as “the queen of the curve”, Zaha Mohammad Hadid was the first woman to receive the Pritzker Architecture Prize in 2004, along with the Stirling Prize in 2010, 2011 and 2012 which is the UK’s most prestigious architectural award. She also received the Royal Gold...

The value of a branding agency

The value of a branding agency

If there is one word that is bandied about a lot of when it comes to the business world, I would guess many would say “branding” might be that word; at the very least it would earn a place in the top ten. Whether you are just starting your own company or have been in...

Increased Conversions

Increased Conversions

So, you are a business owner with a website. In other words, you are just like almost every other business owner. But why? What is the purpose of having a website? Why do you have a website? For most, the answer is simple. The purpose of your website is to reach your...

Focus on Gaudi

Focus on Gaudi

"We have given this academic title either to a fool or a genius.” These words do not sound like the words that would be said of someone who created many architectural masterpieces. However, they were the words spoken of Antoni Gaudi at his graduation from the School...

E-Mail introductions

E-Mail introductions

If you are looking to expand your business or you are just starting out, a great way to reach out to potential clients is to send out an e-mail introduction. An e-mail introduction lets your target audience know a little more about you and the products or services you...

How to create a great About Us page

How to create a great About Us page

With all the social media resources out there, especially LinkedIn and Facebook, do you find yourself looking up someone’s profile before connecting with them in “real life”? People going on a first date do, and the word on the street is that many hiring managers,...

Weegee the great

Weegee the great

Tenacity. Often one of the keys to success, and this is no different when we look at the life and craft of Arthur Usher Fellig. If you are not right away familiar with who he was, you may better know him by his nickname “Weegee”. Weegee, as he was referred to, was an...

Consistency within your brand

Consistency within your brand

It can be an incredibly difficult task, and yet one that is extremely important: consistency within your brand. When it comes to landing clients or gaining customers, trust plays a very important part. Most people do not want to invest their hard-earned money on...

2019 trends in colour

2019 trends in colour

As we move into a new year, new trends in terms of website design and colour emerge. Have you ever taken a moment to stop and think about the way colours conjure certain thoughts or emotions within yourself? Perhaps you haven’t, but there are companies and departments...

2019 trends in website design

2019 trends in website design

Are you eager to see what is in store for 2019 as it relates to website design trends? What is it that dazzles you when you first land on a page you have never been to before? Is it the use of colour? Simplicity? Movement? We know the world of website design has...

The difference a good handle can make

The difference a good handle can make

Ensuring that every contact point for your company delivers the same consistent message can be a lot of work. But that extra effort can contribute to a very successful brand experience. On a rainy day, I was headed home and grabbed an umbrella from work; it was new,...

Twelve reasons you may need to rebrand.

Inconsistency is one reason a company may need to rebrand.
Which one of these twelve reasons resonates with your company?

INCONSISTENT

Your brand has become overly complicated or spread too thin.

PANDEMIC

Business took a hit? Want to fast-track your recovery?

OUTDATED

You’re embarrassed to hand out your marketing materials.

EXPANSION

You’re trying to connect with a new audience.

EMPLOYEES

You’re not attracting top talent due to your image.

BAD PRESS

You need to disassociate your brand from a negative image.

COMPETITION

You’re failing to differentiate yourself from the competition.

NAME CHANGE

Your company name no longer reflects your vision.

LACKING PROFIT

Not seeing the profits or financial rewards you desire?

MERGER

You’re undergoing a merger or acquisition.

NEW DIRECTION

Your business model or strategy has changed.

RAPID GROWTH

Brand and marketing materials been left behind?

Hire us

Thrive was started to bring the knowledge and experience of a Vancouver agency to make a difference for the North and beyond. We are located in Prince George, strategically positioned to serve both the North and South.

If you would like to hire our services or discuss in detail the difference we can make for your business, please drop us a line.

Stay up to date

Keep up to date on articles that will benefit your business and the odd update about Thrive.