If you have been in business for a while you may come to an eventual crossroads as to whether to rebrand or refresh and your answer will come in knowing exactly what the difference and purpose of each concept are. Rebranding can be thought of as starting...
Known as “the queen of the curve”, Zaha Mohammad Hadid was the first woman to receive the Pritzker Architecture Prize in 2004, along with the Stirling Prize in 2010, 2011 and 2012, which is the UK’s most prestigious architectural award. She also received...
If there is one word that is bandied about a lot when it comes to the business world, I would guess many would say “branding” might be that word; at the very least it would earn a place in the top ten. Whether you are just starting your own company or have...
So, you are a business owner with a website. In other words, you are just like almost every other business owner. But why? What is the purpose of having a website? Why do you have a website? For most, the answer is simple. The purpose of your website is to...
"We have given this academic title either to a fool or a genius.” These words do not sound like the words that would be said of someone who created many architectural masterpieces. However, they were the words spoken of Antoni Gaudi at his graduation from...
If you are looking to expand your business or you are just starting out, a great way to reach out to potential clients is to send out an email introduction. An email introduction lets your target audience know a little more about you and the products or...
With all the social media resources out there, especially LinkedIn and Facebook, do you find yourself looking up someone’s profile before connecting with them in “real life”? People going on a first date do, and the word on the street is that many hiring...
Tenacity is often one of the keys to success, and this is no different when we look at the life and craft of Arthur Usher Fellig. If you are not immediately familiar with who he was, you may know him better by his nickname “Weegee”. Weegee, as he...
It can be an incredibly difficult task, and yet one that is extremely important: consistency within your brand. When it comes to landing clients or gaining customers, trust plays a very important part. Most people do not want to invest their hard-earned...
As we move into a new year, new trends in terms of website design and colour emerge. Have you ever taken a moment to stop and think about the way colours conjure certain thoughts or emotions within yourself? Perhaps you haven’t, but there are companies and...
Are you eager to see what is in store for 2019 as it relates to website design trends? What is it that dazzles you when you first land on a page you have never been to before? Is it the use of colour? Simplicity? Movement? We know that the world of website...
Ensuring that every contact point for your company delivers the same consistent message can be a lot of work. But that extra effort can contribute to a very successful brand experience. On a rainy day, I was headed home and grabbed an umbrella from work; it was new,...
Twelve reasons you may need to rebrand.
Inconsistency is one reason a company may need to rebrand.
Which one of these twelve reasons resonates with your company?
Your brand has become overly complicated or spread too thin.
Business took a hit? Want to fast-track your recovery?
You’re embarrassed to hand out your marketing materials.
You’re trying to connect with a new audience.
You’re not attracting top talent due to your image.
You need to disassociate your brand from a negative image.
You’re failing to differentiate yourself from the competition.
Your company name no longer reflects your vision.
Not seeing the profits or financial rewards you desire?
You’re undergoing a merger or acquisition.
Your business model or strategy has changed.
Brand and marketing materials been left behind?
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