When my daughter was born, she wasn’t sleeping through the night. Needing some guidance, I contacted Cheekychops for sleep and parenting consulting and support. I was later hired to help Dawnn rebrand her company

CheekyChops was one of the first sleep consultants in Vancouver. Dawnn spent many years building her business, a combination of clients, and promotion (radio, TV, seminars). Many of her now competitors have copied her look and business model, and she then began to look similar to all of the others. This sparked her desire to rebrand, to differentiate herself and review her communication strategy. She also wanted to offer products and services for people who wanted to ‘do it themselves.’

Having defined there were four variants of the primary target audience (depending on the age of the child and services required) we looked at what made them tick, how they best communicated (in-person versus online) and what was their specific and current pain.

To gain an accurate insight into the business, I led a four-hour brand discovery session with Dawnn to get a genuine insight into the company. Based on this in-depth understanding, we were able to develop the following: 

Sleep and parent consulting. 

Knowledge. Tools. Accountability.

Enabling parents to build their confidence results in connected and happy families.

This ‘why’ changed completed how the company communicated. No longer was it about cute babies, etc., it was also about the parents and their needs, building their confidence knowing their baby was sleeping and them feeling they were now ‘doing it right.’ This new direction instantly separated Cheekychops from their competition and had them viewed as experts and trustworthy.

From there, we started to design a newer clean, modern logo with the personality of the sleeping eyes. Stationery, website, trade show banners, marketing materials, corporate giveaways, e-newsletter, and operations manuals all followed.

Twelve reasons you may need to rebrand.


You’re embarrassed to hand out your marketing materials.


You’re failing to differentiate yourself from the competition.


You’re struggling to raise your prices due to your image.


You’re trying to connect with a new audience.


You’re not attracting top talent due to your image.


Your brand has become overly complicated or spread thin.


Your company name no longer reflects your vision.


Your business model or strategy has changed.


You’re undergoing a merger or acquisition.


You need to disassociate your brand from a negative image.


Not seeing the profits or financial rewards you desire?


Brand and marketing materials been left behind?

Hire us

Thrive was started to bring the knowledge and experience of a Vancouver agency to make a difference for the North and beyond. We are located in Prince George, strategically positioned to serve the North, East, and West.

If you would like to hire our services or discuss in detail the difference we can make for your business, please drop us a line. 


1299 3rd Ave, Prince George, BC

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