Western Canada Fire Protection came to Thrive needing a change. The company was associated with other independent companies in locations across BC, and the new owners wanted to create separation and build a brand that aligned with their values and vision.
The process started with creating their brand platform and a new name. The naming was a challenge as we wanted to create something personable sounding but still evoked a sense of trust and reliability, plus the national online market is flooded with many existing trademarked naming competition.
Having interviewed many of their clients and staff and heavily researched their competition, we arrived at the following that not only resonated with the client but was core to their beliefs:
Fire equipment sales and service
Safety of clients’ investment(s) and the lives of their employees and tenants
• Quality product and manufacturers
• Trust / Honesty
This What, Why, and How was then expanded into their introduction conversation:
“We are a fire equipment sales and service company. We provide businesses with safety products to protect their investment(s) and the lives of their employees and tenants. We believe that through integrity, honesty, and passion, we can foster trust and a reputation you can rely on”.
We were able to condense the company’s essence (a few words describing its fundamental nature) to:
YOUR INVESTMENT, PROTECTED.
(Equipment. Property. Lives.)
With this essence, the name was developed and chosen: Everguard was created and adopted. The word ‘ever’ is gentle sounding, denotes continuity while ‘guard’ is total protection, always ready in case needed. Guard is a strong sounding word, and coupled with ‘ever’ it manages that personable and trustworthy combination the client was desiring.
From there, we started to design a confident and robust logo using the centurion as a symbol of protection and strength. The text ‘Everguard’ is lowercase and slightly rounded to denote the personality and approachability of the staff and owners.
We developed their visual identity (all the elements that visually identify the company) including their logo (and usage rules), colour pallet, typography, imagery style, and collateral examples of a brochure, website, signage, business card to show how all the different elements of the new brand work together as a cohesive design platform.
Since then, the company has repainted the exterior of the building, installed new signage, branded all their vehicles and trailers, new website, sales folder and sell sheets, company brochure, and corporate clothing.
Twelve reasons you may need to rebrand.
You’re embarrassed to hand out your marketing materials.
You’re failing to differentiate yourself from the competition.
You’re struggling to raise your prices due to your image.
You’re trying to connect with a new audience.
You’re not attracting top talent due to your image.
Your brand has become overly complicated or spread thin.
Your company name no longer reflects your vision.
Your business model or strategy has changed.
You’re undergoing a merger or acquisition.
You need to disassociate your brand from a negative image.
Not seeing the profits or financial rewards you desire?
Brand and marketing materials been left behind?
Thrive was started to bring the knowledge and experience of a Vancouver agency to make a difference for the North and beyond. We are located in Prince George, strategically positioned to serve the North, East, and West.
If you would like to hire our services or discuss in detail the difference we can make for your business, please drop us a line.
1299 3rd Ave, Prince George, BC
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