This too shall pass. It has been proven for almost a century that advertising during economic stress is good. Here’s why:
Your competition may not be advertising.
When you advertise while everyone else in your market is saving their money, you have the potential to earn new business you may not have had the opportunity to attract if everything was status quo.
You can create relationships with advertising representatives.
Account executives are people you will do business with at radio stations, television stations, magazines, online, the list goes on. They are the people who can get you in front fo your customers when and how you want to be seen. You can also grow your business by discussing potential trades, partnerships, or sponsorships.
You can change your messaging and earn more new sales.
Perhaps you can look at targeting a new audience while your competition reduces their advertising budget. You can then create cost-saving messaging specifically for that audience.
You may be able to get better deals on advertising.
Even in tough economic times, ad inventory is there to be sold. Through all mediums, account executives still have target budgets to hit. This is a good time to get promotions or deals on advertising space. You might even get some free add-ons included at no extra charge.
You can put yourself in place to be top of mind for the long-term.
Although people may be tightening their purse-strings and wallets, they are still spending. That means that consistent advertising gives you the chance to be top of mind regardless of the economic climate.
You can target your messaging directly to those looking for a sale.
Do not shy away from addressing the lousy economy in your marketing messaging. Your audience is looking for good deals right now. Stand out from your competition by advertising during tough times!
Want to know more? Let’s talk. We can discuss your needs and see if our services are a good fit.
Strategic branding.
BRAND STRATEGY
What is at the core of your business beyond profit? Do you know what people are 'actually' buying and why they are emotionally attached to your company? Who is your audience, and how do they think? Are you aware of what makes you different than your competition?
This is where we understand where you are and how branding and graphic design can assist you with reaching your goals.
This stage concludes with a Brand Strategy report and recommendations document, including:
• Insights from staff & client interviews
• Insights from industry and market research
• Insights from competition research
• Brand Essence
• What, how & why
• Product/service description
• Value proposition
• Introduction conversation
• Tagline/positioning line creation
We are a great fit if
- You feel your messaging has become diluted
- You are struggling to connect with your audience (customers and current/future staff)
- You have outgrown your current positioning
- Your business took a hit during the pandemic, and you need to fast-track your recover
NAMING + VISUAL IDENTITY
Do you look like your marketing materials were designed a decade or two ago? Embarrassed to hand out your business card or send someone to your website because it is outdated or just not well-designed or written? Not getting the traction you wanted on your marketing due to a lack of solid strategic ideas?
Based on the Brand Strategy, we create your logo, colours, language, typography, image style, and more that will visually represent you.
This stage concludes with a Visual Identity report and recommendations document, including:
• How to use the logo in different applications
• How to use the different Brand Elements correctly
• Typography rules
• Colour codes to be used in different programs
• Photography do and dos and don’ts
• Application layout examples
• Logos saved in different formats for print and digital use
We are a great fit if
• You feel your designed materials are not excellent and not leaving people with the right impression
- Your design is holding you back from succeeding or being taken seriously
- You want designed materials that connect and resonate with your audience and inspire them to act
Based on the rules and systems established in the Visual Identity, we start to build the specific material you need, such as business cards, websites, trade show booths, and so on.
Consistent exposure.
DIGITAL MARKETING
Not sure about the best ways to reach your audience? Unsure what to say when you do find them? Are you wasting money advertising in newspapers when all your customers are online?
Want to know the best ways of getting your message in front of your customers? Want that communication to connect to your brand message and have it resonate with your audience? Want your audience to follow you and keep you top in mind?
We are a great fit if
- You are struggling to connect with your audience (customers and current/future staff)
- You have no idea how to best market your company
- You are marketing well, but it’s a huge time suck
- You want a trustworthy company to take care of it for you
SOCIAL MEDIA
Not reaching your audience? Want to create a good social network with customers and future employees but don’t know how to or are feeling overwhelmed?
Be at the forefront of everyone’s minds and build relevance to increase your revenue.
We are not a teen in their parents’ basement, bashing out random posts for clients. We’re a strategic branding agency. Each post connects your audience on an emotional level to why they should do business with you–and not your competition.
We are a great fit if
- You are not currently using any social media
- You are using social media but your posts aren’t great.
- You are using social media well but it’s a huge time suck
- You want a trustworthy company to take care of it for you
WEBSITE
Are you and your staff Embarrassed to show people your website? Is the design and content out of date? Is it an effective tool and reducing calls to your office or collecting new contacts?
Your website should look and sound amazing. Impress. Be an effective sales tool. Employee and customer magnet and increase revenue.
We are a great fit if
- You want a reliable and effective site
- You want peace of mind that the site will not break and ‘be down’
- You need someone to write the content of the site, so it doesn’t become another burden for you at 11 pm
- You want a trusted team with 15 years
of website experience
SEO (SEARCH ENGINE OPTIMIZATION)
Spent all that time and money building a new website and people still can’t find your Business Online?
Get preferred ranking over the larger competitors. Be found easily when people search for you or your product or service. Manage your reputation and increase revenue.
We are a great fit if
- You rely on customers finding you via online searches
- You want to build a trusting relationship with your SEO team and know that they are working hard to make your business
a success - You want to take a strategic data driven approach to your website’s success
Want to know more? Let's talk. We can discuss your needs and see if our services are a good fit.
Twelve reasons you may need to rebrand.
Inconsistency is one reason a company may need to rebrand.
Which one of these twelve reasons resonates with your company?
INCONSISTENT
Your brand has become overly complicated or spread too thin.
PANDEMIC
Business took a hit? Want to fast-track your recovery?
OUTDATED
You’re embarrassed to hand out your marketing materials.
EXPANSION
You’re trying to connect with a new audience.
EMPLOYEES
You’re not attracting top talent due to your image.
BAD PRESS
You need to disassociate your brand from a negative image.
COMPETITION
You’re failing to differentiate yourself from the competition.
NAME CHANGE
Your company name no longer reflects your vision.
LACKING PROFIT
Not seeing the profits or financial rewards you desire?
MERGER
You’re undergoing a merger or acquisition.
NEW DIRECTION
Your business model or strategy has changed.
RAPID GROWTH
Brand and marketing materials been left behind?
Matt and his team are very good at asking questions that I hadn’t even thought of. They are thorough, professional, and so easy to work with. It was a pleasure to deal with them. Soon after having a redesign of our company’s website, I hired Matt and his team to create a personal website for my Ministry. Our website, our logo, our brand has been updated and more in line with the current marketplace. Matt and his team can go from concept to reality. I recall soon after Thrive completed our website, I received a phone call from a company looking to hire out for a project they had. They told me during our interview that he chose our firm because of our website’s appearance and ease of navigation. Everyone that views our website provides positive comments and compliments.
Our experience was top notch. Thrive made us feel very well tended to, and we are delighted with the results. Working with Thrive offered us peace of mind that we are keeping up on the ever-growing need for internet exposure/advertising.
Absolutely fantastic! Thrive captured my vision for my lab website with perfection, and the end product was astonishing. Furthermore, the approach used by Thrive to develop the website collaboratively worked very well with me. My site gets lots of hits and has greatly helped promote the research I conduct at UNBC. A faculty candidate we interviewed mentioned during the interview with the search committee that my lab website was the nicest in the department.
Great experience, very customized, and Thrive did not make me feel inferior for lack of knowledge. My website is outstanding and user-friendly. We have received tons of positive feedback and new customer markets.
Our clients
Hire us
Thrive was started to bring the knowledge and experience of a Vancouver agency to make a difference for the North and beyond. We are located in Prince George, strategically positioned to serve both the North and South.
If you would like to hire our services or discuss in detail the difference we can make for your business, please drop us a line.
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