This too shall pass. It has been proven for almost a century that advertising during economic stress is good. Here’s why:
Your competition may not be advertising.
When you advertise while everyone else in your market is saving their money, you have the potential to earn new business you may not have had the opportunity to attract if everything was status quo.
You can create relationships with advertising representatives.
Account executives are people you will do business with at radio stations, television stations, magazines, online, the list goes on. They are the people who can get you in front fo your customers when and how you want to be seen. You can also grow your business by discussing potential trades, partnerships, or sponsorships.
You can change your messaging and earn more new sales.
Perhaps you can look at targeting a new audience while your competition reduces their advertising budget. You can then create cost-saving messaging specifically for that audience.
You may be able to get better deals on advertising.
Even in tough economic times, ad inventory is there to be sold. Through all mediums, account executives still have target budgets to hit. This is a good time to get promotions or deals on advertising space. You might even get some free add-ons included at no extra charge.
You can put yourself in place to be top of mind for the long-term.
Although people may be tightening their purse-strings and wallets, they are still spending. That means that consistent advertising gives you the chance to be top of mind regardless of the economic climate.
You can target your messaging directly to those looking for a sale.
Do not shy away from addressing the lousy economy in your marketing messaging. Your audience is looking for good deals right now. Stand out from your competition by advertising during tough times!
Want to know more? Let’s talk. We can discuss your needs and see if our services are a good fit.
This is where we understand where you are and how branding and graphic design can assist you with reaching your goals.
NAMING + VISUAL IDENTITY
Based on the brand strategy, we create your logo, colours, language, typography, image style, and more that will visually represent you.
Based on the rules and systems established in the visual identity, we start to build the specific material you need such as business cards, websites, trade show booths, and so on.
From more traditional methods of advertising such as television, radio, and the newspaper to social media, Google Ads, and e-newsletters, we create advertising to suit your method of delivery.
All of your website backend content is taken care of and we can also maintain a blog and the writing on your website to put you in an optimized position to rank well according to search engines.
From public speaking to charity events and sponsorship, we can help you prepare for your next event or launch.
WORD OF MOUTH
A critical piece of advertising is what others are saying about your company. We can assist you and make your online presence really stand out from your competition.
Want to know more? Let's talk. We can discuss your needs and see if our services are a good fit.
Twelve reasons you may need to rebrand.
Inconsistency is one reason a company may need to rebrand.
Which one of these twelve reasons resonates with your company?
Your brand has become overly complicated or spread too thin.
Business took a hit? Want to fast-track your recovery?
You’re embarrassed to hand out your marketing materials.
You’re trying to connect with a new audience.
You’re not attracting top talent due to your image.
You need to disassociate your brand from a negative image.
You’re failing to differentiate yourself from the competition.
Your company name no longer reflects your vision.
Not seeing the profits or financial rewards you desire?
You’re undergoing a merger or acquisition.
Your business model or strategy has changed.
Brand and marketing materials been left behind?
Matt and his team are very good at asking questions that I hadn’t even thought of. They are thorough, professional, and so easy to work with. It was a pleasure to deal with them. Soon after having a redesign of our company’s website, I hired Matt and his team to create a personal website for my Ministry. Our website, our logo, our brand has been updated and more in line with the current marketplace. Matt and his team can go from concept to reality. I recall soon after Thrive completed our website, I received a phone call from a company looking to hire out for a project they had. They told me during our interview that he chose our firm because of our website’s appearance and ease of navigation. Everyone that views our website provides positive comments and compliments.
Our experience was top notch. Thrive made us feel very well tended to, and we are delighted with the results. Working with Thrive offered us peace of mind that we are keeping up on the ever-growing need for internet exposure/advertising.
Absolutely fantastic! Thrive captured my vision for my lab website with perfection, and the end product was astonishing. Furthermore, the approach used by Thrive to develop the website collaboratively worked very well with me. My site gets lots of hits and has greatly helped promote the research I conduct at UNBC. A faculty candidate we interviewed mentioned during the interview with the search committee that my lab website was the nicest in the department.
Great experience, very customized, and Thrive did not make me feel inferior for lack of knowledge. My website is outstanding and user-friendly. We have received tons of positive feedback and new customer markets.
Thrive was started to bring the knowledge and experience of a Vancouver agency to make a difference for the North and beyond. We are located in Prince George, strategically positioned to serve both the North and South.
If you would like to hire our services or discuss in detail the difference we can make for your business, please drop us a line.
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