Virani, Reflections Book

At Thrive, we prefer to work with clients who want our entire branding services. We feel that in this way, we can make the most difference to their success. That said, every now and again, a rewarding pure design project comes our way.

The client, Virani, is a real estate family who offer the most prestigious homes in Vancouver. They commissioned this publication to introduce you to Virani¾to share their history and values, demonstrate what sets them apart, and invite you to reflect on the idea of becoming part of their growing international family of commercial and residential development partners.

The publication reflects on modern architecture masterpieces, before focussing on the buildings that Virani has been involved with the direction and marketing of.

Armed with the concept of “reflections,” we started to explore how we could show the buildings as reflections in different visually engaging ways. This not only tied to the concept but created excitement, as the viewer did not know what to expect with each page turn.

After concepting the imagery, we hired renowned Vancouver photographer Anthony Redpath to recreate the images with exacting precision and beauty. It was a fun two-day shoot, working alongside Redpath and art directing the shoot.

We worked with production specialist Scott Pelly along the way, making sure that all the finishes, paper and finishing techniques, like the embossing on the cover and the unique binding, were all possible and within budget.

The client was more than thrilled with the end product, and it continues to help him grow the Virani business and reputation on a global level.

Twelve reasons you may need to rebrand.

Inconsistency is one reason a company may need to rebrand.
Which one of these twelve reasons resonates with your company?


Your brand has become overly complicated or spread too thin.


Business took a hit? Want to fast-track your recovery?


You’re embarrassed to hand out your marketing materials.


You’re trying to connect with a new audience.


You’re not attracting top talent due to your image.


You need to disassociate your brand from a negative image.


You’re failing to differentiate yourself from the competition.


Your company name no longer reflects your vision.


Not seeing the profits or financial rewards you desire?


You’re undergoing a merger or acquisition.


Your business model or strategy has changed.


Brand and marketing materials been left behind?

Hire us

Thrive was started to bring the knowledge and experience of a Vancouver agency to make a difference for the North and beyond. We are located in Prince George, strategically positioned to serve both the North and South.

If you would like to hire our services or discuss in detail the difference we can make for your business, please drop us a line.

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