Breaking your brand promise
When my daughter was around eight months old, she received five Disney books in the mail. What a great idea I thought. I relate to this shameless promotion by Disney in two ways: 1) I wished my daughter could grow up in a “logo + brand free” world. Although I think...
Don’t be a div head
Have you ever hung out with people who all belong to a different professional circle then you, and they crack “industry-specific” jokes? You may feel clueless and a total “div head” (English slang for a rather slow, stupid person) for not getting the joke. In the same...
The missing $20 bill – where customer service and brand collide
Brand, customer retention, business development, profit, and sustainability; these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop attention-grabbing looks, marketing strategists can...
Do crappy business cards cheapen your brand
We all like to cut financial corners sometimes, especially in tight economic times. However, at what point does it start to work against you or even damage your brand image or business? I will use a company’s business card as an example to tackle this question. What...
Good customer service doesn’t have to be complicated
Customer service isn’t all about smiling and being nice. It’s more than that. It’s about going that extra step. Put simply, it’s about being genuine and thoughtful. When I was on the bus one morning, I witnessed the bus driver waiting for an older man to sit down...
Same same but same. How consistency builds brand loyalty.
As humans, we need consistency; we crave it, our lives would spin out of control without it. Just for a second, imagine going to work, and unlike yesterday, all your files on your computer are not there. You would probably freeze, panic, freak out a little more, and...
A home business is still a business
There are often misconceptions about home businesses and their long-term viability. A company, no matter the size, location, or time in operation, is still a business and should be treated as such; this is crucial when considering your brand image. Some consumers look...
Accepting brand change
Consistency is a good thing; it helps build brand loyalty, and we become comfortable with things a certain way. Most people don’t like change and when it occurs we often relate to it as a disturbance or even as a threat to our usual way of life. There are four types...
Twelve reasons you may need to rebrand.
Inconsistency is one reason a company may need to rebrand.
Which one of these twelve reasons resonates with your company?
INCONSISTENT
Your brand has become overly complicated or spread too thin.
PANDEMIC
Business took a hit? Want to fast-track your recovery?
OUTDATED
You’re embarrassed to hand out your marketing materials.
EXPANSION
You’re trying to connect with a new audience.
EMPLOYEES
You’re not attracting top talent due to your image.
BAD PRESS
You need to disassociate your brand from a negative image.
COMPETITION
You’re failing to differentiate yourself from the competition.
NAME CHANGE
Your company name no longer reflects your vision.
LACKING PROFIT
Not seeing the profits or financial rewards you desire?
MERGER
You’re undergoing a merger or acquisition.
NEW DIRECTION
Your business model or strategy has changed.
RAPID GROWTH
Brand and marketing materials been left behind?
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