When my daughter was around eight months old, she received five Disney books in the mail. What a great idea I thought. I relate to this shameless promotion by Disney in two ways: 1) I wished my daughter could grow up in a “logo + brand free” world. Although I think...
Have you ever hung out with people who all belong to a different professional circle then you, and they crack “industry-specific” jokes? You may feel clueless and a total “div head” (English slang for a rather slow, stupid person) for not getting the joke. In the same...
Brand, customer retention, business development, profit, and sustainability; these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop attention-grabbing looks, marketing strategists can...
We all like to cut financial corners sometimes, especially in tight economic times. However, at what point does it start to work against you or even damage your brand image or business? I will use a company’s business card as an example to tackle this question. What...
Customer service isn’t all about smiling and being nice. It’s more than that. It’s about going that extra step. Put simply, it’s about being genuine and thoughtful. When I was on the bus one morning, I witnessed the bus driver waiting for an older man to sit down...
As humans, we need consistency; we crave it, our lives would spin out of control without it. Just for a second, imagine going to work, and unlike yesterday, all your files on your computer are not there. You would probably freeze, panic, freak out a little more, and...
Recent Comments