Time for a Re-Brand? We spend a lot of time talking about building trust with your target audience. This means you have a logo, colours, fonts and an overall brand that you want your target audience to get comfortable with and familiar seeing, but when could it be...
Whether you are just starting out, or have a well-established business, it is likely you have been told how important it is to “drive your brand”, but what exactly does that mean? Your brand is much more than your logo. Your brand is essentially what people believe...
No matter what your career, all jobs have a certain amount of stress and it’s what you do with that stress that matters. Staff is a critical element to a healthy brand. Should the company owner and staff be stressed out, how might others talk about the business? What...
Have you ever been in a situation where you were in a segregated part of a room and perhaps two co-workers came into the room, not realizing that you were there and started talking about you? Maybe you sat very still and listened to all they had to say, good or bad,...
If you have been in business for a while you may come to an eventual crossroads as to whether to rebrand or refresh and your answer will come in knowing exactly what the difference and purpose of each concept are. Rebranding can be thought of as starting from scratch,...
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