Ensuring that every contact point for your company delivers the same consistent message can be a lot of work. But that extra effort can contribute to a very successful brand experience. On a rainy day, I was headed home and grabbed an umbrella from work; it was new,...
When my daughter was around eight months old, she received five Disney books in the mail. What a great idea I thought. I relate to this shameless promotion by Disney in two ways: 1) I wished my daughter could grow up in a “logo + brand free” world. Although I think...
Have you ever hung out with people who all belong to a different professional circle then you, and they crack “industry-specific” jokes? You may feel clueless and a total “div head” (English slang for a rather slow, stupid person) for not getting the joke. In the same...
Brand, customer retention, business development, profit, and sustainability; these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop attention-grabbing looks, marketing strategists can...
We all like to cut financial corners sometimes, especially in tight economic times. However, at what point does it start to work against you or even damage your brand image or business? I will use a company’s business card as an example to tackle this question. What...
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