If you have been in business for a while you may come to an eventual crossroads as to whether to rebrand or refresh and your answer will come in knowing exactly what the difference and purpose of each concept are. Rebranding can be thought of as starting from scratch,...
Known as “the queen of the curve”, Zaha Mohammad Hadid was the first woman to receive the Pritzker Architecture Prize in 2004, along with the Stirling Prize in 2010, 2011 and 2012, which is the UK’s most prestigious architectural award. She also received the Royal...
If there is one word that is bandied about a lot when it comes to the business world, I would guess many would say “branding” might be that word; at the very least it would earn a place in the top ten. Whether you are just starting your own company or have been in...
So, you are a business owner with a website. In other words, you are just like almost every other business owner. But why? What is the purpose of having a website? Why do you have a website? For most, the answer is simple. The purpose of your website is to reach your...
“We have given this academic title either to a fool or a genius.” These words do not sound like the words that would be said of someone who created many architectural masterpieces. However, they were the words spoken of Antoni Gaudi at his graduation from the...
If you are looking to expand your business or you are just starting out, a great way to reach out to potential clients is to send out an email introduction. An email introduction lets your target audience know a little more about you and the products or services you...
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